It just means that by the law of averages there is more chance as you are contacting more people about your products and services and thus all efforts must be viewed in ROI terms, just as any other business investment.
Some people use it to log their views, recommendations, questions, and complaints for a brand product or service or share their personal ideas about any or everything they wish. You client can easily drop off a message and you can choose to reply as soon as you wish.
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